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Canva is a popular graphic design tool, used by designers and marketers to create clean, informative graphics.
Founded by Melenie Perkins, Clifford Obrecht, and Cameron Adams in 2012, Canva provides users with vast amounts of templates, graphics, style types, and fonts, allowing them to create the designs they need.
In this article, I’ll cover essential Canva statistics, including:
- User statistics
- Financial statistics
- Employee statistics
- Design statistics
- Social responsibility
- Library size statistics
- Investments and acquisitions
- Awards and milestones.
Let’s get started!
Canva User Statistics
Although it originated in Australia, Canva is widely used throughout several different countries.
Canva User Demographics
In October 2022, Canva reached a milestone of 100 million monthly users.
By the end of 2022, Canva had 110 million monthly users, and that number is still growing.
Their largest age group of users is 25–34 year olds, which make up 38% of their demographic.
The large majority of Canva’s customers use Canva’s free version for their designs.
One version of Canva that is free is Canva for Education. In September 2022, Canva reported that over 25 million teachers and students were using this version of Canva.
Canva also launched Canva for Nonprofits in 2015. In July 2022, they announced that this program was being used by more than 250,000 nonprofits.
Canva reported in October 2022 that they had five million paying customers.
Canva Financial Statistics
With its 110 million monthly users, Canva has become a very successful and profitable company since it was founded in 2012.
The company is now worth far more than when it began and has run several funding rounds which have made an increasing amount of profit each time.
Here are some key financial statistics about Canva:
In September of 2021, Canva was estimated to have a valuation of $40 billion.
While their value has dropped slightly since then, they’re still doing well, with a potential net worth of $26 billion (unconfirmed).
Over these rounds, they have raised a total of $572.6 million.
Canva’s latest funding round was a “Venture–Series Unknown” round and was valued at $38.9 billion.
They have 35 investors, including T. Rowe Price, Franklin Templeton Investments, Greenoaks, and Bessemer Venture Partners, and have made 2 investments.
In 2017, Canva’s revenue was $23.5 million.
Over the years, this number steadily grew, until in 2021 their revenue rose to over the $1 billion mark. It is still continuing to grow!
Canva Employee Statistics
Canva is said to be a desirable place to work, but how many people (or as Canva refers to them as, Canvanauts) work there?
Here are some statistics about Canva’s employees:
Canva hires workers in marketing, product management, customer help, and sales.
Canva offers two different career kick-starter programs.
Their internship program is a 12-week program, designed to help career starters into the business. Those who are offered full-time roles at Canva after this internship can then return to Canva through their Launchpad program.
This is a 12-month full-time program, designed to “lay the foundations for a successful, fulfilling, and exciting experience at Canva and beyond”.
Their internship is fairly independent and allows interns to schedule their own work outside of eight face-to-face meetings.
Canva Investments & Acquisitions
Other companies they’ve acquired are Kaleido, Smartmockups, Pixabay, Pexels, and Zeetings.
Canva Social Responsibility & Contributions
Canva believes that in terms of social responsibility, their work is never fully done.
Over the years, Canva has used their platform for the good of society in several different ways.
Their “two-step plan” is to first become one of the most valuable companies in the world, and then use their wealth to do as much good as possible.
Canva is also partnered with GiveDirectly, an organization that donates profits to those in need.
This organization sends money directly to the households of the world’s poorest families via unconditional cash transfers.
Their pilot program with GiveDirectly was in 2021. In this program, Canva donated $10 million to nearly 13,000 people in Lilongwe Rural, Malawi.
Canva Library Size Statistics
Canva has an extensive collection of templates, designs, and graphics available for use to both their paying and non-paying customers. Their library involves templates, stickers, stock photos, videos, audio files, and graphics.
Canva Design Statistics
Canva offers an extensive range of designs and templates. Here are some stats on these designs:
How many designs does Canva offer?
How many design elements does Canva provide?
Canva’s free version includes over one million photos and graphics that can be added to projects.
Their premium version offers over 100 million photos, stickers, graphics, audio, and videos for customization purposes.
Canva Presentation Statistics
Canva Presentations allow users to make presentations that are easily customizable.
Canva currently has 13,981 slide templates available for use, in many different styles and colors.
Canva Awards and Milestones
Here are some of the awards and milestones that Canva has celebrated over the years:
- 2015: Successful series A investment valued at $15 million
- 2018: Canva awarded no. 1 place to work in Australia
- 2019: Canva announces its partnership with Pledge 1%
- 2019: Free Canva for Education announced
- 2019: One million paying subscribers reached
- 2021: Canva recognized as one of the top three employers for Australian graduates entering the working world
- 2021: Canva joins Australia’s Tech Council
- 2021: Canva receives Apple App Store Award
- 2021: Canva launches its first project with GiveDirectly
- 2022: Canva is awarded Best Place to Work in the US
- 2022: Canva is placed at no. 1 in the design category in Fast Company’s World’s Most Innovative Companies List
- 2022: Canva is placed at no. 4 on the 2022 CNBC Disruptor 50 list
- 2022: Canva is named on Fast Company’s Next Big Things in Tech list
- 2022: Canva reaches 100 million monthly users
- 2022: Canva for Teams is launched.
Canva is a continuously growing company that has progressed in leaps and bounds since 2012.
As well as creating profit and success for themselves, Canva has also committed heavily to their sense of social responsibility and makes sure to inform their users about their ethical and moral decisions.
Canva has surpassed many milestones and accepted many awards for their company, while their ever-growing library of designs is attractive to millions of users who utilize Canva for their work, school, or personal projects.
Additionally, they are consistent and ethical in their social responsibilities, with their partnership with GiveDirectly, their One Print, One Tree program, and with Canva for Nonprofits.
For a business that began just 11 years ago, Canva has made a huge impact on Australia and on the world. Available in 190 countries, Canva allows users all over the globe to create premium graphics and designs with ease!