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Canva is a popular graphic design tool, used by designers and marketers to create clean, informative graphics.
Founded by Melenie Perkins, Clifford Obrecht, and Cameron Adams in 2012, Canva provides users with vast amounts of templates, graphics, style types, and fonts, allowing them to create the designs they need.
Immensely popular, Canva is now used in around 190 different countries, with Melenie Perkins named as no. 7 on Australia Financial Review’s 2018 Young Rich List, worth roughly $6.5 Billion.
In this article, I’ll cover essential Canva statistics, including:
- User statistics
- Financial statistics
- Employee statistics
- Design statistics
- Social responsibility
- Library size statistics
- Investments and acquisitions
- Awards and milestones.
Let’s get started!
Canva User Statistics
Although it originated in Australia, Canva is widely used throughout several different countries.
In total, Canva has users in over 190 different countries. The country with the highest user demographic is the United States.
Canva User Demographics
In October 2022, Canva reached a milestone of 100 million monthly users.
By the end of 2022, Canva had 110 million monthly users, and that number is still growing.
Their largest age group of users is 25–34 year olds, which make up 38% of their demographic.
Slightly more women than men use Canva, with 46.60% of their users male, while 53.40% are female.
The large majority of Canva’s customers use Canva’s free version for their designs.
One version of Canva that is free is Canva for Education. In September 2022, Canva reported that over 25 million teachers and students were using this version of Canva.
Canva also launched Canva for Nonprofits in 2015. In July 2022, they announced that this program was being used by more than 250,000 nonprofits.
Canva reported in October 2022 that they had five million paying customers.
Canva Financial Statistics
With its 110 million monthly users, Canva has become a very successful and profitable company since it was founded in 2012.
The company is now worth far more than when it began and has run several funding rounds which have made an increasing amount of profit each time.
Here are some key financial statistics about Canva:
In September of 2021, Canva was estimated to have a valuation of $40 billion.
While their value has dropped slightly since then, they’re still doing well, with a potential net worth of $26 billion (unconfirmed).
Since Canva was founded in 2012, they have run 14 funding rounds, with their last 3 being Venture rounds and their first being the seed round.
Over these rounds, they have raised a total of $572.6 million.
Their latest round, which was September 14, 2021, raised $200 million, and was valued at $39.8 billion.
Canva’s latest funding round was a “Venture–Series Unknown” round and was valued at $38.9 billion.
They have 35 investors, including T. Rowe Price, Franklin Templeton Investments, Greenoaks, and Bessemer Venture Partners, and have made 2 investments.
In 2017, Canva’s revenue was $23.5 million.
Over the years, this number steadily grew, until in 2021 their revenue rose to over the $1 billion mark. It is still continuing to grow!
Canva Employee Statistics
Canva receives 300,000 job applications per year, and in 2018 it was voted no. 1 best place to work in Australia. They also won an award for Best Place to Work in the US!
Canva is said to be a desirable place to work, but how many people (or as Canva refers to them as, Canvanauts) work there?
Here are some statistics about Canva’s employees:
Canva hires workers in marketing, product management, customer help, and sales.
In 2019, they had just 700 employees. Currently, Canva has over 2000 employees in several different fields of work.
Canva offers two different career kick-starter programs.
Their internship program is a 12-week program, designed to help career starters into the business. Those who are offered full-time roles at Canva after this internship can then return to Canva through their Launchpad program.
This is a 12-month full-time program, designed to “lay the foundations for a successful, fulfilling, and exciting experience at Canva and beyond”.
In the summer of 2021, Canva had over 60 interns join the three-month internship program. In 2022, they welcomed 107 new interns to the program.
Their internship is fairly independent and allows interns to schedule their own work outside of eight face-to-face meetings.
Canva Investments & Acquisitions
Canva has made two investments in other companies, these being Upollo and Calven.
Canva has also made 6 acquisitions, with their most recent being Flourish in 2022.
Other companies they’ve acquired are Kaleido, Smartmockups, Pixabay, Pexels, and Zeetings.
Canva Social Responsibility & Contributions
Canva believes that in terms of social responsibility, their work is never fully done.
Over the years, Canva has used their platform for the good of society in several different ways.
Their “two-step plan” is to first become one of the most valuable companies in the world, and then use their wealth to do as much good as possible.
In 2019, Canva joined Pledge 1%. Pledge 1% is an initiative for companies and corporations to contribute 1% of all profits, time, and energy to the good of their communities.
Canva also offers versions of their program free of cost to nonprofits and schools, and last year passed the benchmark of 250,000 people using these free resources.
Canva is also partnered with GiveDirectly, an organization that donates profits to those in need.
This organization sends money directly to the households of the world’s poorest families via unconditional cash transfers.
Their pilot program with GiveDirectly was in 2021. In this program, Canva donated $10 million to nearly 13,000 people in Lilongwe Rural, Malawi.
Canva Library Size Statistics
Canva has an extensive collection of templates, designs, and graphics available for use to both their paying and non-paying customers. Their library involves templates, stickers, stock photos, videos, audio files, and graphics.
Canva offers over 250,000 free templates. In their premium version, they offer 610,000 templates.
They also offer over 1 million free stickers and graphics, and over 100 million graphics, photos, videos, and audio in their premium version.
Canva Design Statistics
Canva offers an extensive range of designs and templates. Here are some stats on these designs:
How many designs does Canva offer?
Canva offers over 250,000 free design templates and over 100 free design types (presentations, posters, social media posts, etc). With their premium version, they offer over 610,000 templates.
How many design elements does Canva provide?
Canva’s free version includes over one million photos and graphics that can be added to projects.
Their premium version offers over 100 million photos, stickers, graphics, audio, and videos for customization purposes.
Canva Presentation Statistics
Canva Presentations allow users to make presentations that are easily customizable.
In 2021, 227 million presentations were created with Canva. At the end of 2022, Canva reported that more than 1 billion presentations had been created with Canva in total.
Canva currently has 13,981 slide templates available for use, in many different styles and colors.
Canva Awards and Milestones
Here are some of the awards and milestones that Canva has celebrated over the years:
- 2015: Successful series A investment valued at $15 million
- 2018: Canva awarded no. 1 place to work in Australia
- 2019: Canva announces its partnership with Pledge 1%
- 2019: Free Canva for Education announced
- 2019: One million paying subscribers reached
- 2021: Canva recognized as one of the top three employers for Australian graduates entering the working world
- 2021: Canva joins Australia’s Tech Council
- 2021: Canva receives Apple App Store Award
- 2021: Canva launches its first project with GiveDirectly
- 2021: One million trees are planted with Canva’s One Print, One Tree program
- 2022: Canva is awarded Best Place to Work in the US
- 2022: Canva is placed at no. 1 in the design category in Fast Company’s World’s Most Innovative Companies List
- 2022: Canva is placed at no. 4 on the 2022 CNBC Disruptor 50 list
- 2022: Canva is named on Fast Company’s Next Big Things in Tech list
- 2022: Canva reaches 100 million monthly users
- 2022: Canva for Teams is launched.
Canva is a continuously growing company that has progressed in leaps and bounds since 2012.
As well as creating profit and success for themselves, Canva has also committed heavily to their sense of social responsibility and makes sure to inform their users about their ethical and moral decisions.
Canva has surpassed many milestones and accepted many awards for their company, while their ever-growing library of designs is attractive to millions of users who utilize Canva for their work, school, or personal projects.
Additionally, they are consistent and ethical in their social responsibilities, with their partnership with GiveDirectly, their One Print, One Tree program, and with Canva for Nonprofits.
For a business that began just 11 years ago, Canva has made a huge impact on Australia and on the world. Available in 190 countries, Canva allows users all over the globe to create premium graphics and designs with ease!