Marketing your business on social media can be confusing and difficult if you don’t know what you’re doing.
Fortunately, with Canva, you won’t need a degree in marketing or design to ensure that you’re promoting your company in a way that’s professional and eye-catching to potential customers!
Canva offers a way to make professional Facebook ads that will help you market your business and make you stand out on your followers’ feeds.
By using Canva templates, it won’t take any extra effort to promote your brand!
In this article, we’ll be covering:
- The benefits of using Canva for Facebook marketing
- The different ways that you can use Canva templates to market your business
- How to create a Facebook ad on Canva.
Let’s get into it!
Why Use Canva for Facebook Marketing
Canva is an easy-to-use design and editing platform that allows anyone to edit and create designs and videos, without being a professional graphic designer or having to learn how to use complex editing software.
All you have to do is open the website or app, choose a pre-designed template, and start customizing it to suit your needs!
1. Easy to Create
Even if you’ve never tried creating designs before, Canva is super intuitive, easy to use, and doesn’t require any experience to create a visual masterpiece.
If you don’t know where to start, browse through Canva’s templates for ideas and see what you want your design to look like. If something catches your eye, use it to create your design and make it your own!
Spicing things up can be as simple as changing the text, personalizing the color and elements, or just using the general layout to create something new.
When in doubt, simply click around and experiment with each editable element to see what they do. If you end up not liking one of your designs, you can simply undo it!
Even when you use a template, you can make a one-of-a-kind design!
Canva allows you to customize your design however you want; add your own photos or illustrations, fit the color scheme to match your brand, and shift the layout to change it up and make it unique!
There’s also a library of graphics and stickers for you to use, so browse through them and see what works for your design.
Be sure to include your brand’s logo. This will help your customers easily know whom they can attribute the post to.
If your Facebook ad needs it, make sure to add some text and share more about your brand with your eye-catching visuals.
When it comes to the appearance of your text, play around with different fonts; you’ll be surprised how much a different font influences the tone and mood of your design.
As you continue exploring, keep in mind that there’s no limit to the ways that you can make the design unique. Get creative with it, have fun, and make it your own!
3. Beautiful Pre-Designed Templates
Canva comes with a seemingly endless list of ready-to-use templates that will serve as the foundation of your designs.
If you don’t know where to start, or if you just need some design inspiration, begin by browsing through Canva’s pre-designed templates.
These templates are created by expert designers who know design fundamentals such as stunning layout creation, color theory nuances, and which fonts complement each other.
It should come as no surprise that whichever template you choose, your design will come out looking professionally done.
Once you find a design style that works for you and your brand, it’s best to stick to the same template or use the same font, colors, or layout for consistent branding that also comes out looking fabulous each time.
4. Styles for a Wide Variety of Industries
Whether you’re a communications manager for a media company, promoting your work as an artist, or marketing your personal business to potential new customers, you’re bound to find templates with design styles that suit your needs.
Just a quick browse through Canva’s selection of templates will show you design styles ranging from funky and bold to fancy and elegant!
Some Canva templates are even created with specific industries in mind, so do a quick search and see what available designs might suit your company and industry.
5. Publish or Download Easily
Once you’re happy with your design, publish or download it with just a click! When you’re publishing, you can even share your image straight to your Facebook page directly from Canva.
If you find that Canva works well for you and you want to take advantage of more benefits, consider upgrading to Canva Pro.
With this service, you not only have access to more design factors, but you’ll also get to use Canva’s Magic Resize feature that lets your design adapt to any pixel dimension!
This handy tool means that one design can be used for all your social media channels, not just Facebook.
Canva Pro even allows you to schedule your posts in advance right from the platform. By scheduling your posts, you get to be strategic with the timing (such as if an important event or launch is coming up) and frequency of your posts.
The scheme ultimately saves time that you would otherwise spend on posting and worrying about individual social media updates.
If you want to have a copy of your design on your device (or if you want to send it to other people on your team before posting it), download your design first. Canva provides you with a high-resolution copy of your design as a PNG, JPG, or PDF.
Canva will also automatically save any design you make on your account, so you can always come back to your older works if necessary.
Ways to Use Canva Templates for Facebook Marketing
1. Facebook Ads
Facebook Ads are an easy way to target and share your business with potential customers who are likely to be interested in the goods and services that you offer.
Canva offers templates not just for regular posts and images to fill up a Facebook feed but also for different types of Facebook ads.
These templates include photos, videos, carousels (containing multiple links, photos, and videos), and collections of images (such as your products).
2. Facebook Posts
An active Facebook page not only shows your customers the care that goes into your business, but also keeps them updated about all your products and services.
With your impressive designs courtesy of Canva and its templates, your Facebook posts are more likely to catch the eye of anyone who scrolls past them – keeping them engaged with and thinking about your brand.
3. Facebook Covers
Facebook pages—whether it’s for your business itself or for an event you’re holding—always look better with a cover image.
Your Facebook page’s cover is part of your branding and is one of the first things that potential customers will see when they click on your page. As such, you better make sure that it’s memorable!
Facebook events have default covers to choose from, but by utilizing Canva templates you have the option of making a cover that reflects your brand.
It’s also useful for communicating what your event is for and sharing information people may want to know, such as when, where, and why your event is being held.
How to Create a Facebook Ad on Canva
1. Open Canva
Access Canva through the website or mobile app to start creating your design.
2. Select Your Template
You always have the option of starting your Canva project from scratch. However, with thousands of pre-made templates available, it’s much easier to choose a design first!
Look through Canva’s Facebook ad templates and see if anything, in particular, catches your eye.
If you want something specific, search using keywords that are relevant to your job or the industry that your business is in.
3. Add Features and Design Elements
Go through Canva’s library of design elements to find something that matches your branding and post content. If you have something in mind, use the search bar to look for more specific elements.
4. Customize and Experiment
Playing around with Canva is the perfect way to have a bit of fun and go wild with your creation.
You can go as avant-garde with your design as you want — just see what works and what doesn’t, and try your best to enjoy the process!
5. Publish and Share!
Once you’re happy with your design, all that’s left to do now is to publish it!
Download a high-quality master copy onto your device or share it with the world to gain better traffic and market your business to new customers.
Pro tip: you can cross-post with other social media platforms like Instagram to make sure that you’re reaching a wider audience!
As you can see, it’s easy to take advantage of Canva’s design tools to promote your business on Facebook.
Canva’s easy-to-use design and ready-made templates allow you to take advantage of the platform and make extremely memorable posts and ads.
It takes no time at all, especially with the endless number of designs available. So, get started and get your brand out there!