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Sending newsletters is an effective way to communicate with customers and keep them informed about your business. Canva is a popular graphic design tool that can be used to create visually appealing newsletters. Mailchimp, on the other hand, is an email marketing service that allows users to create and send newsletters to their subscribers.
Combining Canva with Mailchimp can help businesses create and send engaging newsletters to their subscribers. To send a Canva newsletter in Mailchimp, users can import their Canva design directly into Mailchimp’s content studio as a JPG image. The imported design can then be used in email campaigns, social media posts, ads, and other Mailchimp features. By following a few simple steps, users can easily create and send newsletters that are visually appealing and engaging.
Understanding Canva and Mailchimp
Overview of Canva
Canva is a web-based graphic design platform that offers users an easy and intuitive way to create a variety of designs, including newsletters. Canva provides a wide range of templates, graphics, and fonts to help users create professional-looking designs without the need for graphic design skills. Users can also upload their own images and customize the design to suit their needs.
Canva offers a free plan that includes a basic set of features, as well as paid plans that offer additional features and functionality. The paid plans include Canva for Work, which is designed for teams and businesses, and Canva Enterprise, which is designed for larger organizations.
Overview of Mailchimp
Mailchimp is an email marketing platform that allows users to create and send newsletters, as well as manage their email lists and campaigns. Mailchimp offers a variety of templates and design tools to help users create professional-looking newsletters, as well as a range of automation and analytics features to help users optimize their email campaigns.
Mailchimp offers both free and paid plans, with the paid plans offering additional features and functionality. The paid plans include the Essentials plan, the Standard plan, and the Premium plan.
Canva and Mailchimp can be used together to create and send newsletters that are both visually appealing and effective at engaging subscribers. By integrating Canva with Mailchimp, users can easily create a newsletter in Canva and then publish it directly to their Mailchimp account. This integration streamlines the process of creating and sending newsletters, allowing users to focus on creating high-quality content that resonates with their audience.
Creating a Newsletter in Canva
To create a newsletter in Canva, the first step is to choose a template that fits your needs. Canva offers a variety of templates that you can use as a starting point for your design. To do this, click on “Templates” on the left-hand side of the screen and search for “newsletter.” Once you find a template you like, click on it to start editing.
Choosing a Template
When choosing a template, it’s important to consider the purpose of your newsletter. Are you creating a company newsletter, a personal newsletter, or a newsletter for a specific event or promotion? Some templates may be better suited for certain types of newsletters than others. Be sure to choose a template that fits your needs and matches the tone and style you want to convey.
Customizing the Design
After selecting a template, it’s time to customize the design to make it your own. This can include changing the colors, fonts, and images to match your brand or personal style. Canva offers a variety of design tools to help you customize your newsletter, such as the ability to add shapes, text boxes, and images.
When customizing your design, it’s important to keep in mind the orientation of your design. Canva offers both portrait and landscape orientations, so be sure to choose the one that works best for your content. You can learn more about adjusting Canva design orientation in this helpful guide.
Once you’ve finished customizing your newsletter, you can save it as a PDF and import it into Mailchimp to send to your subscribers. With Canva’s design tools and templates, creating a professional-looking newsletter has never been easier.
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Exporting the Newsletter from Canva
Once the newsletter design is complete in Canva, it needs to be exported in a format that can be uploaded to Mailchimp. Canva allows users to export designs in various formats such as PDF, PNG, and JPG.
To export the newsletter design in Canva, click on the “Download” button in the top-right corner of the screen. This will open a dropdown menu with various options to export the design. Select the desired format and click on the “Download” button to save the file to the computer.
It is recommended to export the newsletter design in PDF format as it preserves the design layout and formatting. After exporting the design, it can be uploaded to Mailchimp for use in email campaigns.
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Importing the Newsletter into Mailchimp
Once the Canva newsletter has been created, it can be imported into Mailchimp. Here’s how to do it.
Uploading the File
First, make sure that the newsletter is saved as a PDF. To do this, go to the “File” menu in Canva and select “Export” and then “PDF”. Save the file to your computer.
Next, log in to your Mailchimp account and create a new campaign. Select “Regular Campaign” and choose the type of email you want to send.
In the “Design” step, click on “Upload” and select the PDF file that you saved earlier. Mailchimp will automatically convert the PDF into a web-friendly image that can be easily viewed by your subscribers.
Adding to Email Campaign
Once the newsletter has been uploaded to Mailchimp, it can be added to your email campaign. In the “Content” step, drag and drop the image block into your email template.
Click on the image block and select “Replace” to choose the Canva newsletter that you uploaded earlier. Adjust the size and placement of the image block as needed.
Add any additional text or elements to your email campaign and preview it to make sure everything looks good. Once you’re satisfied, send the email to your subscribers.
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Sending the Newsletter through Mailchimp
Once the Canva newsletter is created, it can be sent through Mailchimp, a popular email marketing service. The process of sending the newsletter through Mailchimp involves two main steps: setting up the campaign and scheduling the delivery.
Setting Up the Campaign
To set up the campaign, first, log in to the Mailchimp account and click on the “Create Campaign” button. Next, select “Regular Campaign” and choose the list to which the newsletter will be sent. Then, select the template for the campaign and customize it according to the needs. Finally, add the Canva newsletter as an attachment by uploading the PDF file.
Scheduling the Delivery
After setting up the campaign, the next step is to schedule the delivery. To do this, select the “Schedule” option and choose the date and time for the delivery. Mailchimp also allows setting up the delivery as a recurring campaign, which can be useful for sending newsletters on a regular basis.
It is important to test the campaign before sending it to the subscribers. Mailchimp provides a preview option to check how the campaign will look like on different devices. Additionally, a test email can be sent to a selected email address to see how the campaign will appear in the inbox.
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Tracking the Performance
After sending a Canva newsletter with Mailchimp, it’s important to track its performance to see how it’s resonating with your audience. Mailchimp provides a variety of metrics that you can use to measure the success of your newsletter, including open rates, click-through rates, and bounce rates.
Open rates refer to the percentage of subscribers who opened your newsletter. This metric is a good indicator of how engaging your subject line and preview text are. If your open rate is low, you may want to experiment with different subject lines and preview text to see if you can improve engagement.
Click-through rates refer to the percentage of subscribers who clicked on a link in your newsletter. This metric is a good indicator of how engaging your content is. If your click-through rate is low, you may want to experiment with different types of content to see if you can improve engagement.
Bounce rates refer to the percentage of emails that were undeliverable. This metric is a good indicator of the quality of your email list. If your bounce rate is high, you may want to clean up your email list by removing invalid email addresses.
By tracking these metrics, you can gain valuable insights into how your Canva newsletter is performing and make adjustments to improve engagement and drive results.
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