Almost 20% of US businesses fail within the first two years. With the right strategies in place, though, you can avoid this.
One of the most important attributes of running a successful business is proper branding.
Canva is a highly useful tool for those who are looking to make a brand kit, but not everybody knows how to make a brand kit on Canva. The good news is that it’s a much simpler process than most people believe.
Let’s explore how to create a brand kit on Canva and take your branding to the next level.
So, What Is the Canva Brand Kit?
Put simply, a Canva brand kit is a package of materials designed to help you establish a consistent visual identity for your business.
It typically includes things like logos, fonts, colors, and imagery that reflect the overall aesthetic of your company. With a Canva brand kit, you can ensure that all branding elements maintain the same look across all forms of communication.
How Is a Brand Kit Different Than a Style Guide?
For those who are unaware, a style guide is a set of rules or guidelines used to maintain the same look and feel across all communication materials. A brand kit, on the other hand, includes visuals such as colors, fonts, and images that help create an overall aesthetic for your company.
A style guide often comes into play when the visuals from a brand kit are used to create marketing campaigns and other communications. If a brand outsources its marketing obligations, the agency they work with will need access to the brand style guide, for example.
How Can I Create One?
To get started, you’ll first need to log in to your Canva account and click on the “Create a Design” button. From there, select “Brand Kit” from the list of options.
This will take you to a dashboard where you can begin building your kit.
First, you’ll need to choose an eye-catching logo for your brand.
You can do this by either uploading an image from your computer or searching through the Canva library for a logo template. When you find a design that captures the essence of your company, simply click on it to add it to your kit.
Keep in mind that logo design is a crucial part of establishing a recognizable brand.
Try to keep your logo simple and professional, so that it stands out in all forms of communication. More often than not, your logo will be the first branding element that your customers see.
2. Color Palette
Next, select a color scheme to match your logo. Make sure that all of these elements are consistent and complement each other. If you’re stuck for ideas, Canva has a library of professionally-designed color themes that you can use to make sure your branding looks cohesive.
It’s worth brushing up on color theory if you are having trouble with this part of the process. The colors you choose will play a large role in how effective your overall branding is. Colors are subconsciously associated with certain emotions.
Red, for example, is something that people associate with energy, passion, etc. Blue, on the other hand, is a calm and serene color.
So, the color you choose should always align with your brand. It wouldn’t make much sense, for instance, to primarily use blue for a pre-workout supplement.
Now, it’s time to find the perfect font. Like choosing a color palette, Canva has a library of fonts to help you find the one that best reflects your brand. When selecting a font, keep in mind that it should match the tone of your company and be easy to read across different platforms.
Using the right topography has more of an impact than many people think. For instance, imagine if a hardware store used a thin, wispy, cursive font. It wouldn’t align with the products that the store provides.
Choose some images that reflect your brand identity. Photos, illustrations, and graphics can all be used to bring your brand to life.
You should keep in mind that you should only select images that are high-quality and visually appealing, as this will help create a strong impression of your company.
Choosing the right images can go a long way when it comes to branding. In contrast, though, choosing the wrong images can be highly detrimental. Be sure that you take the time to use the right content.
5. Extra Visual Elements
These include icons, specific brand-related images, textures, and patterns. These elements should be used sparingly, as too many will make your brand look cluttered and unfocused.
However, when used appropriately, they can serve as a great way to accentuate your overall brand kit. Be sure not to overdo it, though. Using too many additional elements could detract from the overall impact that your brand kit has.
In some cases, you won’t need additional visual elements at all.
6. Messaging Elements
You can create messaging elements such as mottos and slogans to further solidify your brand identity.
In general, messaging elements should be memorable and reflect the values of your company. This can go a long way in creating a consistent voice across all of your marketing materials.
It’s crucial that you have a strong understanding of your audience before including messaging elements. Otherwise, you might not be able to reach them as effectively as you should.
7. Download a PDF
Finally, you can download a PDF of the entire kit for easy accessibility and sharing.
To do so, click the Print Letterhead button at the top of your Canva Brand Kit dashboard. Then, you simply select “download.”
It’s best to label the current iteration of your brand kit when you save it. For example, some people decide to come back and make changes in the future. You will have a much easier time finding the PDF that you need if you label your files appropriately.
What Are Common Mistakes That People Make?
One of the most common mistakes people make when creating a brand kit on Canva is using too many colors and fonts.
You want to keep your branding simple and straightforward, so it’s important to limit yourself to just two or three colors and font styles in order to maintain consistency and cohesiveness. Additionally, be sure to use high-quality images and graphics that are relevant to your brand.
Another mistake is not taking the time to proofread all of your materials.
This may seem like a small detail, but it’s essential for making sure your branding is error-free. It’s also a good idea to preview how each piece looks on different types of devices, as this will help you to ensure that your branding looks great on all platforms.
Finally, some people forget to create guidelines and rules for how their brand should be used.
This is key in making sure that everyone is using the same design elements when representing your company so that it remains consistent across all forms of communication.
A lack of consistent branding could turn an amazing campaign into something lackluster. In some cases, this could cause your customers to choose a competitor instead.
What if I’m Having Trouble Designing?
If you’re having trouble creating your brand kit on Canva, don’t worry! Canva offers a wide range of templates and tutorials that can help guide you through the process.
Additionally, there are plenty of online resources available to provide inspiration and advice if you’re feeling stuck or lost. The good news, though, is that this process is fairly straightforward as long as you already have established training elements.
For example, you should have a color palette and font selection prepared before starting to design your brand kit.
Knowing How to Create a Brand Kit on Canva Is Simple
Having a Canva brand kit is an incredibly useful tool for any business. It helps ensure that all branding materials are consistent with the company’s image, which can be hugely beneficial in terms of customer recognition and loyalty.
So if you’re looking to create an unforgettable brand identity, a Canva brand kit is definitely the way to go. Just be sure you keep the above guide on how to create a brand kit on Canva in mind.
Looking for other useful information like this? Feel free to check out the rest of our blog for guides that can help you take your business to the next level.