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Canva and Snappa are both web-based design tools that allow users to create graphics and visual content. But which is the right graphic design platform for you? Read our guide comparing Canva vs. Snappa to find out!
What is Canva?
Canva is a versatile design tool that offers a wide range of features for creating digital designs such as social media graphics, presentations, posters, flyers, business cards, and more.
Canva provides a user-friendly interface and a vast library of pre-designed templates, graphics, and images that can be easily customized to suit individual needs. Canva also provides a range of features, including drag-and-drop functionality, a variety of fonts and colors, and the ability to upload custom images and designs.
Canva has both a free and paid version, with the paid version offering additional features such as unlimited storage, access to premium images and graphics, and the ability to create teams and collaborate on projects.
What is Snappa?
Snappa is also a web-based design tool that allows users to create graphics and visual content. Snappa has a user-friendly interface and offers a range of features, including pre-designed templates, graphics, and fonts that can be customized to create professional-looking graphics for social media, blog posts, ads, and other digital marketing materials.
Snappa also provides a range of features, including drag-and-drop functionality, resizable graphics, and the ability to upload custom images and designs.
Snappa has a free and paid version, with the paid version offering additional features such as unlimited downloads, access to premium templates and graphics, and the ability to create teams and collaborate on projects.
Snappa is frequently cited as a Canva alternative (especially for those using the software for social media design and marketing).
Pros and Cons of Canva
Unique Features of Canva
- Versatility: Canva is a versatile design tool that offers a wide range of features for creating digital designs, such as social media graphics, presentations, posters, flyers, business cards, and more.
- User-friendly Interface: Canva has a user-friendly interface that is easy to use, making it an excellent option for beginners.
- Collaboration Features: Canva offers some collaboration features that allow teams to work on a project simultaneously, share designs, and provide feedback.
- Brand Kit: Canva’s Brand Kit feature allows designers to create and save brand assets, such as logos, colors, and fonts, for easy access across multiple projects.
- Photo Editing: Canva offers a range of photo editing tools, such as filters, brightness and contrast adjustments, and cropping, that allow designers to edit and enhance images within the platform.
Drawbacks and Limitations of Canva:
- Limited Customization: While Canva offers a wide range of templates and design elements, some users may find that it is not customizable enough for their needs, especially if they are looking to create highly personalized designs.
- Limited Features: Canva’s features are primarily geared towards creating simple graphics, and it may not be suitable for more complex design projects that require advanced features such as vector editing, prototyping, or collaboration.
- Pricing: While Canva does offer a free version, the paid version can be expensive for individual users or small businesses, especially if they need access to premium images and graphics.
- Exporting Limitations: The free version of Canva has some limitations when it comes to exporting designs, such as limited file types and sizes.
Pros and Cons of Snappa
Unique Features of Snappa
- Focus on Digital Marketing: Snappa is more focused on creating professional-looking graphics for digital marketing materials, such as social media posts, blog posts, ads, and more.
- Pre-Designed Templates: Snappa offers a wide range of pre-designed templates that are optimized for different digital marketing channels, making it easy to create professional-looking graphics quickly.
- Resizable Graphics: Snappa’s graphics are resizable, which allows users to easily adapt their designs for different channels and screen sizes.
- Collaboration Features: Snappa offers some collaboration features that allow teams to work on a project simultaneously, share designs, and provide feedback.
- Social Media Scheduler: Snappa offers a social media scheduler feature that allows users to schedule their posts across multiple social media platforms.
Drawbacks and Limitations of Snappa:
- Limited Templates: While Snappa offers a wide range of pre-designed templates, the selection is more limited compared to Canva’s. This may be a disadvantage for users who need access to a wider range of pre-designed templates.
- Limited Customization: While Snappa’s templates are optimized for different digital marketing channels, some users may find that they are not customizable enough for their needs, especially if they are looking to create highly personalized designs.
- Limited Features: Snappa’s features are primarily geared towards creating digital marketing graphics and may not be suitable for more complex design projects that require advanced features such as vector editing, prototyping, or collaboration.
- Pricing: While Snappa does offer a free version, the paid version can be expensive for individual users or small businesses, especially if they need access to premium images and graphics.
Pricing
Canva Pricing
Canva offers both a free and paid plan. The paid plan is $119.99 per year (when billed annually).
Snappa Pricing
Snappa offers both a free and paid plan. The paid plan is $120 per year (when billed annually).
Conclusion
Canva and Snappa are almost exactly the same price per year for paid plans, while both offering a robust free plan as well. Ultimately, users should take advantage of each of the platforms’ free plans to see which they are more comfortable with before upgrading.
As someone who does a lot of graphic design, I am partial to Canva. However, I rely heavily upon Canva for creating custom templates and scaling my graphic designs for my blogs and websites. So, for me, Canva Pro is definitely worth the money. If I did more with social media marketing, I’d definitely consider using Snappa over Canva. But even then, Canva still has plenty to offer social media marketers.
Overall, there are few platforms that can compete with Canva when it comes to cutting edge features, templates, and tools (especially, if you are new to graphic design and need a WYSIWYG interface).