Disclosure: Some of the links in this article may be affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase. Read our full affiliate disclosure here.
By using Canva to create real estate marketing materials that underscore the features of a home, realtors can effectively promote houses, attract potential buyers, or find new clients. This article will focus on the specific uses of Canva for realtors.
Be sure to check out our free Canva realtor templates!
How Realtors Can Use Canva to Promote a Home
In an increasingly digital world, realtors have been forced to change with the times, and become increasingly savvy about how they market themselves and properties. Real estate professionals who invest in marketing are more likely to see success in their business, with 74% of top-performing agents saying that marketing is important to their success
1. Create Social Media Posts
Realtors can use Canva to design visually appealing social media posts that showcase their listings, highlight the features of a particular property, or share industry news and tips.
They can also use Canva to create posts for Facebook, Instagram, Twitter, and other social media platforms.
Social media is a key marketing tool for realtors, with 87% of real estate professionals using social media for marketing and 38% finding posting on social media to be the marketing tactic that got agents new clients.
2. Design Flyers
Realtors can use Canva to create flyers to advertise open houses or to highlight the features of a particular property. The flyer can include photos of the property, a floor plan, and other details to give potential buyers an idea of what to expect.
Flyers are a popular marketing tool for realtors because:
- Flyers are a simple and cost-effective way to promote a property or business.
- Flyers can be easily distributed to a targeted audience, either by hand or by mail.
- Flyers allow realtors to include detailed information about a property or business, including photos, floor plans, and other relevant details.
- Flyers are a tangible marketing tool that potential clients can refer back to or share with others.
- Flyers are easy to customize and can be designed to match the branding and style of a particular realtor or business.
- Flyers are versatile and can be used in a variety of situations, including open houses, industry events, and direct mail campaigns.
3. Create Brochures
Realtors can use Canva to design professional brochures to give to potential clients or leave at open houses. You can include information about your services, a list of your current listings, and testimonials from satisfied clients.
When potential clients see that other people have had positive experiences with a realtor, they are more likely to trust the realtor’s expertise and service.
Below is an example of realtor brochures made with Canva:
4. Design Custom Business Cards
Realtors can create custom business cards with their contact information, a photo, and their branding. They can use Canva’s templates and design tools to create a business card that reflects their personal style and brand, helping them stand out from the crowd.
5. Create Email Newsletters
Realtors can use Canva to design email newsletters to send to their email list with updates on the local real estate market and new listings. They can include photos, property descriptions, and links to their website to drive traffic and generate leads.
Email marketing is an effective way for real estate professionals to stay in touch with potential clients, with a median ROI of 122%.
6. Create Social Media Advertisements
Realtors can use Canva to design ads to run on social media platforms like Facebook and Instagram to promote their services and listings. They can create ads in a variety of sizes and formats to reach a targeted audience.
Creating social media ads is useful because building a strong online presence is essential for realtors. According to one study, 97% of buyers used the internet to search for a new home!
7. Design Presentation Materials
Realtors can create presentations, with Canva, to use when meeting with potential clients or at industry events. Canva makes it easy to design slides with photos, charts, and other graphics to make a realtor’s presentation more visually appealing and engaging.
Sure, realtors could use PowerPoint (which is also simple to use), but Canva allows for presentations to be repurposed into documents, with a single click, or shared online with just a single link!
Is Canva a perfect tool for realtors? Absolutely! With Canva, realtors can take care of nearly all of their marketing needs for free (or with CanvaPro, for about ~$100 per year). While Canva can help realtors with real estate marketing, it’s important to remeber they are just a tool. Ultimately, realtors still need to rely on their personality and persuasiveness to close deals. But with tool like Canva, marketing becomes much easier!
P.S. If you are a realtor looking for free templates, be sure to check out our free Canva realtor templates!